Marketing is communication -
Communication is the password to success...
advertising
Advertising refers to paid,
targeted communication aimed
at influencing the behaviour of
consumers and making products,
services or brands better known.
It is a marketing strategy,
in which companies reach their target group
and persuade them to take certain actions,
such as buying a product or utilising a service.
We have been moving away from
traditional costly advertising for some time now
and have been working successfully with
native online communication,
based on the interests
of the target groups.
branding
Branding refers to the process of
developing and maintaining a brand.
It is about creating a unique identity
for a company, product or service
that remains in the minds
of the target group and
stands out from the competition.
The aim of branding is to build trust, loyalty
and a strong emotional connection
with customers.
A strong brand can significantly influence
the success of a company,
by differentiating itself in the market
and promoting long-term
customer relationships.
corporate
communication
consulting
Corporate communication refers to strategic
communication within and outside a company
in order to promote a consistent and
positive image, maintain relationships
and support the company's objectives.
It encompasses all communication channels
and processes that the company uses
to interact with various target groups
(employees, customers, investors, media,
the public, etc.).
In essence, corporate communication
is therefore a disciplined and coordinated type
of communication aimed at managing
the perception of the company
and supporting its strategic objectives.
every project is
realised emotion
through discipline
and planning...